Golf is certainly not among the cheapest sports. Even the basic set of equipment can take a deep chunk out of your budget.
As you advance your game and improve your technique, things get even more expensive, as equipment such as high-end golf clubs is quite costly.
This is especially true if you’re shopping for putters, particularly those from premium brands such as Scotty Cameron.
Scotty Cameron putters are known as one of the most expensive pieces of equipment a golfer can buy, but still are a regular part of bag setup from many low-handicap players.
Therefore, this company must be doing something right if these players are ready to pay top dollar for their products.
So, why are Scotty Cameron putters so expensive and are they worth all that money?
Why Are Scotty Cameron Putters So Expensive?
The price of Scotty Cameron putter can vary depending on the model.
Still, for most of their models, you can expect to pay more than double what it would cost you to purchase an average putter on the market.
There are several factors contributing to such a high price of Scotty Cameron putters and below are the most significant ones.
Each putter coming out of Scotty Cameron’s manufacturing plant is made of a single piece of metal.
This means that the process of milling the putter is rather similar to what a sculptor does when making a sculpture, carving it out of a single large piece of material.
This manufacturing method takes more time and costs more than other techniques, such as simply welding separate pieces together.
The milling process drives up production costs but also results in more durable and consistent putters.
Also, the clubhead faces of milled putters don’t feature any inserts, providing a much better feel and feedback.
Additionally, Scotty Cameron prides itself on the fact that all its products are 100% American-made.
Having the entire manufacturing process done in the United States additionally adds to the price, as labor costs are much higher than in China or other overseas locations where the majority of golf equipment is made.
Besides the state-of-the-art manufacturing process, the big reason for the premium price of Scotty Cameron putters is the high quality of materials used in production.
Raw materials Scotty Cameron putters are made of include carbon steel, stainless steel, and, in some cases, aluminum.
While these materials are the most common in the industry when it comes to manufacturing putters,
Scotty Cameron only uses premium-grade varieties of these metals.
Scotty Cameron is also a company committed to using environmentally friendly materials whenever possible.
Even the packaging putters are delivered in is made of recyclable materials.
While this is a good cause and helps save the environment, it does add even more to the overall price of the finished product.
Brand Popularity and Prestige
Another significant factor adding to the high price of Scotty Cameron putters is the popularity of the brand itself.
High brand recognition allows the company to raise prices even more, as the name and the logo on the putter are often more than enough to attract potential customers.
Having a Scotty Cameron putter in your bag is certain to draw attention and turn some heads at the golf course.
It also signals that, to you, money is no object when it comes to golfing equipment.
The prestigious status of Scotty Cameron putters is also increased by the fact that a lot of famous pro players use or have been using one of their models.
This includes some current and former household names, such as Tiger Woods, Jordan Spieth, Sergio Garcia, and Rory McIlroy.
Players using Scotty Cameron putters have racked up dozens of Tour wins, especially over the last decade.
Distinctive and Unique Design
A big part of the appeal of Scotty Cameron putters and one of the reasons for their high prices is certainly the unique and instantly recognizable aesthetics of these clubs.
Every Scotty Cameron putter has a certain style to it and can hardly be mistaken for a product of any other manufacturer.
The design of these putters is often revolutionary and rather innovative, which makes them stand out even among other premium brands.
Each putter that comes out of Scotty Cameron has plenty of subtle geometry and coloration details, accent grooves and lines, and specific shaft-to-head joints which only shows how much craftsmanship and talent is invested in each club.
All this makes every Scotty Cameron putter timeless, meaning that you won’t have to worry about them going out of style.
In addition to timeless design, Scotty Cameron putters also offer performance that will stay on the same level for years.
Plus, high-quality materials used in production and the manufacturing process guarantee good durability even with extensive use.
The result of all this is that Scotty Cameron putters generally hold value which is one of the main reasons why golfers are ready to splurge and spend significant sums of money on them.
Pre-owned Scotty Cameron putters are also in high demand and commonly highly priced, so even when you decide to move on to a new putter you can still count on a decent return on your original investment.
This is particularly true for limited-release and special-edition putters which often sell for thousands of dollars, even when previously used.
Scotty Cameron putters are usually very expensive and when you see everything that goes into the price, the high cost is somewhat understandable.
However, that doesn’t mean that they’re necessarily worth their price tag. This will depend on the particular player and their needs.
Beginners and high-handicappers will hardly be able to tell a difference between Scotty Cameron putter and other brands, so they may be better off opting for one of the cheaper options.
On the other hand, advanced players are more likely to appreciate everything Scotty Cameron brings to the table.
Still, no putter will magically improve your game, as putting practice is still the key to better performance around the greens.